Evidence you can act on, from the people who know Iraq.
Market research, public opinion and decision intelligence built on owned fieldwork, cultural fluency and international research standards — from Zakho to Basra.
We start with your decision, then design the evidence.
From a focused business question to a nationwide social-research programme, we stay involved through design, fieldwork, quality control, analysis and activation.
Market Research
Usage and attitude, brand health, concept testing, customer experience, market sizing and channel studies — what people do, and why.
Consumer · B2B · Brand 02Business Intelligence
Market evidence, competitor activity and local context combined to support market entry, growth and positioning.
Market entry · Competition · Strategy 03Public Opinion & Social Research
Independent measurement of political, social and economic attitudes for governments, institutions, media and development partners.
Polling · Social · Policy 04Needs & Impact Assessment
Baselines before intervention, outcomes after delivery, and clear evidence of what worked, for whom and where.
Baseline · Evaluation · Impact 05Fieldwork & Data Collection
Owned field operations with trained enumerators and independent quality control, in cities, rural areas and hard-to-reach communities.
CATI · CAPI · CAWI · Qualitative 06Language & Research Support
In-house Arabic, Kurdish and English translation, transcription, moderation and survey programming that keep meaning intact.
Translation · Transcription · ScriptingFrom evidence to decision. From decision to execution.
For organisations with complex data and high-consequence questions. We explain what happened and why, anticipate what comes next, and structure the decision that follows.
See the capability stackVerified data, defensible methods and transparent assumptions.
Forecasts, scenarios, probabilities and practical early warning.
Dashboards, roadmaps, clear ownership and accountable execution.
Local access. International standards.
Our advantage isn’t one method or tool. It’s owned field operations, cultural fluency, multilingual delivery and independent quality control, with senior oversight from start to finish.
Owned field operations
Direct control over recruitment, training, data collection and verification protects both speed and quality.
Multilingual by design
Arabic, Kurdish and English interviewing and moderation by teams who understand regional nuance.
Independent quality control
Callbacks, field validation, observation and senior review at every stage of delivery.
Multi-modal delivery
CATI, CAPI, CAWI, PAPI, online panels, focus groups, in-depth interviews and ethnography.
A young nation of 46.1 million.
Research we publish
One market. Many realities.
Categories behave differently across cities, regions, income groups and communities. Sector experience helps us ask the right questions and reach the right people.
From question to confident action.
- STEP 01FrameDefine the decision, the audience and the evidence gap.
- STEP 02DesignBuild a practical, culturally appropriate methodology.
- STEP 03DeliverExecute with active quality control and full transparency.
- STEP 04ActivateTurn findings into a clear, owned course of action.
No synthetic evidence presented as observed data. No predictive claim without validation. No causal language where the design supports association only. No high-stakes automation without human review.
What decision are you trying to make?
Tell us what you need to understand. We’ll shape the right research approach.